Opponents of regulatory changes that could mean the end of “net neutrality” or proposed legislation like the SOPA/PIPA acts of 2012 regularly contend that these policies would “break the Internet” in some significant way. They prophesize that such measures will lead to an Internet rotten to the core by political censorship or one less generative of creativity. Those on the other side, in response, turn out their own expert analysis meant to assure citizens that the intangible goods purportedly offered by the Internet – such as greater democracy or “innovation” writ large – are not really being undermined at all. In the continuous back and forth between these opposing sides, rarely is the question of whether or not “breaking” the contemporary Internet is actually undesirable given much thought or analysis. It is presumed rather than demonstrated that the current Web “works.” What reasons might we have to consider letting ISPs and content creators lead public policy toward a “broken” Net? Is the contemporary Internet really all that worth saving?
To begin, there are grounds for wondering if the Internet has really been that much of a boon to democracy. Certainly critics like Hindman andMorozov – who point out how infrequently political concerns occupy web surfers, how most content production is dominated by a few elites, and that the Internet has had an ambivalent role in promoting enhanced democracy in totalitarian regimes – would likely warn against overestimating the actual democratic utility of contemporary digital networks. Arab Spring notwithstanding, the Internet seems to play as big a role in entertainment, “clicktivism” and commerce driven pacification of populations as their liberation. Though undoubtedly useful for activists needing a tool for organizing popular action across space and time, the Web is also a major vehicle for the “bread and circuses” (i.e., Amazon purchases and Netflix marathons) that too frequently aid citizen passivity. Moreover, as Jodi Dean points out, those championing the ostensible democratic properties of digital networks frequently overstate the political gains afforded by certain means for public communicative self-expression becoming “democratized.” Just because the Average Joe (or Jane) can now publish their own blog does not necessary mean that they have any more influence on public policy than before.
Second, the image of the Internet as a bottom-up, decentralized and people-powered technology of liberation, for all intents and purposes, seems to be more myth than reality. From the physical infrastructure and the standardization of protocols to the provision of content through websites like Google and Facebook, the Internet is highly centralized and very often already steered by the interests of large corporations. Media scholars Robert McChesney and John Nichols, for instance, contend that the Internet has been one of the greatest drivers of economic monopoly in history. Likewise the depiction of the movement against measures that threaten net neutrality as strictly the bottom-up voice of the people is similarly a figment of collective imagination. That this opposition has any political traction has more to do with the fact that content providers like Netflix and others having a major financial stake in a non-tiered Internet than the bubbling over of popular democratic ferment. Purveyors of bandwidth hungry services profit greatly from a neutral net at the expense of ISPs, who, in turn, are looking for a bigger piece of the pie for themselves.
Third, as Ethan Zuckerman has recently pointed out in an article for the Atlantic, the entrenched status-quo business model of the Internet is advertising. Getting an edge over the competition in advertising requires more effectively surveilling users. We have unintelligently steered ourselves to a Net that financially depends on users’ surfing and social activities being constantly tracked, monitored and analyzed. Users’ provision of “free cultural labor” to companies like Google and Facebook drives the contemporary Internet. The fact that the current Web depends so intimately on advertising, moreover, fuels “clickbait” journalism (think Upworthy), malware and high levels of economic centralization. Facebook’s acquiring of Instagram, as Zuckerman reminds us, was motivated by the company’s desire to maintain its demographic reach of advertising data points and targets. Size, and thereby access to big data, generally wins the day in an ad-driven Internet.
Finally, for those of us who wish contemporary technological civilization offered more frequent opportunities for realizing vibrant face-to-face community, the Internet is more often “good enough” than a godsend. A Facebook homefeed or Netflix marathon provides a minimally satisfying substitute for the social connection and storytelling that occurred within local pubs, cafés and other civic institutions, spaces that centered community life at other times and places. Consider one stay-at-home mom’s recent blogging about the loneliness of contemporary motherhood, loneliness that she describes as persisting despite the much hyped connection offered by Facebook and other social networks. She recounts driving to Target just to feel the presence of other people, seeing fellow mothers but ultimately lacking the nerve to say what she feels: “Are you lonely too?… Can we be friends? Am I freaking you out? I don’t care. HOLD ME.” Digitally mediated contact and networked social “meetups” are means to social intimacy that many of us accept reluctantly. They are, at best, anodynes for the pain caused by all the barriers standing in the way of embodied communality: suburbia, gasoline prices, six-dollar pints of beer, and the fact that too many of us long ago became habituated to being homebodies and public-space introverts.
The fact that the contemporary Web has these strikes against it, of course, does not necessarily mean that is better to break it than reform it. That claim hinges on the degree to which these facets of the Internet are entrenched and likely to strongly resist change. Are thin democracy, weak community and corporate dominance already obdurate features of the Net? Has the technology gained so much sociotechnical momentum that it seems unreasonable to expect anything better out of it? If the answer to these questions is “Yes,” then citizens have good reason for believing that the most desirable avenue for “moving forward” is the abandonment of the contemporary Internet.
I am not first to suggest this course of action. A former champion of the Internet, Douglas Rushkoff , now advocates its abandonment in order to focus on building alternatives through mesh-network technologies. Mesh-networks are potentially advantageous in that surveillance is more difficult, they are structurally decentralized and appear to offer better opportunities for collective control and governance. Experimental community mesh networks are already up and running in Spain, Germany and Greece. If properly steered, they could be an integral part of the development of more substantively democratic and communitarian Internets. If that is truly the case, then resources currently being dedicated to fighting for net neutrality might be put to better use supporting experimentation with and the building of mesh-network alternatives to the current Internet. Letting ISPs have their way in the net neutrality debate, therefore, could prove to be a good thing. Users frustrated by increasing fees and choppy Netflix feeds are going to be more likely to be interested in Web alternatives than those with near perfect service. For the case of the Internet and improved democracy/community, perhaps letting things get worse is the only way they will ever get any better.