The Germans have not let themselves be hindered by such narratives. Indeed, their movement toward embracing renewables, which now make up nearly a third of their power generation market, has been driven by a diverse political coalition. A number villages in the German conservative party (CDU) heartland now produce more green energy than they need, and conservative politicians supported the development of feed-in tariffs and voted to phase out nuclear energy. As Craig Morris and Arne Jungjohann describe, the German energy transition resonates with key conservative ideas, namely the ability of communities to self-govern and the protection of valued rural ways of life. Agrarian villages are given a new lease on life by farming energy next to crops and livestock, and enabling communities to produce their own electricity lessens the control of large corporate power utilities over energy decisions. Such themes remain latent in American conservative politics, now overshadowed by the post-Reagan dominance of “business friendly” libertarian thought styles.
Elizabeth Anderson has noticed a similar contradiction with regard to workplaces. Many conservative Americans decry what they see as overreach by federal and state governments, but tolerate outright authoritarianism at work. Tracing the history of conservative support for “free market” policies, she notes that such ideas emerged in an era when self-employment was much more feasible. Given the immense economies of scale possible with post-Industrial Revolution technologies, however, the barriers to entry for most industries are much too high for average people to own and run their own firms. As a result, free market policies no longer create the conditions for citizens to become self-reliant artisans but rather spur the centralization and monopolization of industries. Citizens, in turn, become wage laborers, working under conditions far more similar to feudalism than many people are willing to recognize.
Even Adam Smith, to whom many conservatives look for guidance on economic policy, argued that citizens would only realize the moral traits of self-reliance and discipline—values that conservatives routinely espouse—in the right contexts. In fact, he wrote of people stuck doing repetitive tasks in a factory:
“He naturally loses, therefore, the habit of such exertion, and generally becomes as stupid and ignorant as it is possible to become for a human creature to become. The torpor of his mind renders him not only incapable of relishing or bearing a part in any rational conversation, but of conceiving any generous, noble, or tender sentiment, and consequently of forming any just judgment concerning many even of the ordinary duties of private life. Of the great and extensive interests of his country he is altogether incapable of judging”
Another opportunity has been lost by not constructing more persuasive narratives that connect neoliberal policies with the decline of community life and the eroding well-being of the nation. Contemporary conservatives will vote for politicians who enable corporations to outsource or relocate at the first sign of better tax breaks somewhere else, while they simultaneously decry the loss of the kinds of neighborhood environments that they experienced growing up. Their support of “business friendly” policies had far different implications in the days when the CEO of General Motors would say “what is good for the country is good for General Motors and vice versa.” Compare that to an Apple executive, who baldly stated: “We don’t have an obligation to solve America’s problems. Our only obligation is making the best product possible.”
Yet fights for a higher minimum wage and proposals to limit the destructively competitive processes where nations and cities try to lure businesses away from each other with tax breaks get framed as anti-American, even though they are poised to reestablish part of the social reality that conservatives actually value. Communities cannot prosper when torn asunder by economic disruptions; what is best for a multinational corporation is often not what is best for nation like the United States. It is a tragedy that many leftists overlook these narratives and focus narrowly on appeals to egalitarianism, a moral language that political psychologists have found (unsurprisingly) to resonate only with other leftists.
The resulting inability to form alliances with conservatives over key economic and energy issues allows libertarian-inspired neoliberalism to drive conservative politics in the United States, even though libertarianism is as incompatible with conservativism as it is with egalitarianism. Libertarianism, by idealizing impersonal market forces, upholds an individualist vision of society that is incommensurable with communal self-governance and the kinds of market interventions that would enable more people to be self-employed or establish cooperative businesses. By insisting that one should “defer” to the supposedly objective market in nearly all spheres of life, libertarianism threatens to commodify the spaces that both leftists and conservatives find sacred: pristine wilderness, private life, etc.
There are real challenges, however, to more often realizing political coalitions between progressives and conservatives, namely divisions over traditionalist ideas regarding gender and sexuality. Yet even this is a recent development. As Nadine Hubbs shows, the idea that poor rural and blue collar people are invariably more intolerant than urban elites is a modern construction. Indeed, studies in rural Sweden and elsewhere have uncovered a surprising degree of acceptance for non-hetereosexual people, though rural queer people invariably understand and express their sexuality differently than urban gays. Hence, even for this issue, the problem lies not in rural conservatism per se but with the way contemporary rural conservatism in America has been culturally valenced. The extension of communal acceptance has been deemphasized in order to uphold consistency with contemporary narratives that present a stark urban-rural binary, wherein non-cis, non-hetereosexual behaviors and identities are presumed to be only compatible with urban living. Yet the practice, and hence the narrative, of rural blue collar tolerance could be revitalized.
However, the preoccupation of some progressives with maintaining a stark cultural distinction with rural America prevents progressive-conservative coalitions from coming together to realize mutually beneficial policy changes. I know that I have been guilty of that. Growing up with left-wing proclivities, I was guilty of much of what Nadine Hubbs criticizes about middle-class Americans: I made fun of “rednecks” and never, ever admitted to liking country music. My preoccupation with proving that I was really an “enlightened” member of the middle class, despite being a child of working class parents and only one generation removed from the farm, only prevented me from recognizing that I potentially had more in common with rednecks politically than I ever would with the corporate-friendly “centrist” politicians at the helm of both major parties. No doubt there is work to be done to undo all that has made many rural areas into havens for xenophobic, racist, and homophobic bigotry; but that work is no different than what could and should be done to encourage poor, conservative whites to recognize what a 2016 SNL sketch so poignantly illustrated: that they have far more in common with people of color than they realize.
1. A big oversight in the “work ethic” narrative is that it fails to recognize that slacking workers are often acting rationally. If one is faced with few avenues for advancement and is instantly replaced when suffering an illness or personal difficulties, why work hard? What white collar observers like Rowe might see as laziness could be considered an adaptation to wage labor. In such contexts, working hard can be reasonably seen as not the key to success but rather a product of being a chump. A person would be merely harming their own well-being in order to make someone else rich. This same discourse in the age of feudalism would have involved chiding peasants for taking too many holidays.